THE NEW IN-PERSON SHOPPING EXPERIENCE THAT SHINES A SPOTLIGHT ON SMALL BUSINESS!

Local Shopping Event

Apparel | Accessories | Jewelry | Gifts

SHINE ON is a fun and festive shopping experience that customers will love!  Retailers will be set up in in two-room suites so the marketplace is appropriately socially distanced yet warm and personable. 

SHINE ON offers retailers a unique, alternative sales channel and opportunity to grow their customer base.

SHINE ON is perfect for online stores who want to have a temporary store-front and add a personal element to their business. The in-person shopping experience will enhance your online presence and foster strong customer relationships.

SHINE ON is also ideal for independent brick and mortar stores to set up trunk shows and sell Christmas specials!  

• Be unique – buy boutique!  Find that something special and support local retailers at the same time.
• It’s free!  All shoppers are required to register but there is no cost for shoppers to attend. 
• SHINE ON Buyer’s Guide will be published in print & digital media to provide shoppers with store & brand information.  
• Enjoy complimentary coffee, hot chocolate, and Christmas cookies served in the Presidential Suite.
• Cash Bar in Presidential Suite.  Cheers to you!

• SHINE ON vendors will receive the Shopper Registration List after the show – a great way to build your customer base!
• Exclusive use of the 3rd Floor with one-way traffic means all vendors get a walk-by.
• All vendors are separate and individual business entities.

• Vendors must provide required documents and meet qualification criteria to participate.

• Vendors pay a registration fee + two night stay at the Embassy Suites.
• Complimentary Manager’s Reception & Made-to-Order Breakfast Included
• See the Vendor Application below for more details

The Embassy Suites by Hilton provides a business setting that is well suited for retail and social distancing within a small group as defined by the State of Michigan Department of Health & Human Services.  

Silver Lining and Hilton follow wellness guidelines recommended by the CDC, local and State of Michigan officials.
This event will be conducted with courtesy, common sense, and wellness protocol in place.  We are confident that all participants will be kind, respectful, and conscientious about following the wellness protocol.