Michigan’s Premier Fashion Incubator & Resource Center

Silver Lining Shows is Pleased to Introduce


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Why are New York execs investing in Lansing fashion?

Runway signs LCC’s fashion program as anchor tenant




Kaitlin Slack

Bad Latitude is a collection of innovative travel knitwear. Pieces that make for efficient packing, and adapt effortlessly to your lifestyle. What does this mean? It means you don’t have to spend days packing when the time comes to hit the road! Just grab, and go. Our clothing is smartly designed to be worn multiple ways, and can be combined in a variety of ways, so you never have to wear the same outfit twice. www.badlat.com

Lauren Aitch

 Our Own Apparel is a patented, Protective High Performance Undershirt Line for Men and Women. With a niche market for those that wear uniforms as work apparel; we also cater to your everyday customer that is looking to protect their outer garments from skin oils, perspiration and odor. With our seamless undershirt design and our cutting edge, high performance fabric; you will be sure to stay comfortable and fresh all day. www.ourownshirts.com

Siso Dhladhla


Gadiphoto is a studio that specializes in producing commercial and fashion imagery. Driven by the mantra, ‘Conquer your backyard [first],’ Gadiphoto seeks to spotlight and celebrate the local fashion economy. Aiming to prove that big-city dreams can thrive in your town, Gadiphoto is here to serve local fellow entrepreneurs, fashion professionals, and other creatives by providing captivating images of them and their products.

Ashton Keys

Ninety6 is a brand that stretches beyond apparel. Being a direct reflection of the youth of this generation. Connecting with the culture socially, creatively and through style. As the number one consumer of streetwear and social media they believe that the youth should have a voice and Ninety6 is giving youth that power. With the slogan #YouthinRevolt Ninety6 brings a whole new idea to what the concept of what a brand is.


Social Media:
Insta: @theninety6
Twitter: @theninety6

Tyler Mehigh

Northern Etiquette is a northern-based prep apparel company. Looking to embody the values and feel-good lifestyle that the midwest brings, Northern Etiquette provides high quality apparel that represents everyone who enjoys the outdoors, being on the water, and the all memories made in-between.  https://www.northernetiquette.com/ Social Media:Insta: @northernetiquetteTwitter: @nrthrnetiquetteFacebook: @NorthernEtiquette

Jim Eisenbeiser


Products under the brand name overLake include fashion driven offerings in the categories of men’s apparel, women’s apparel, accessory bags, and home goods. All items are inspired by the upbeat attitude and bustling activities of life around the lakes of Michigan. Styling reflects time honored designs made up in distinctive fabrics often with the hint of an eclectic detail. Individuality of the garments and accessories is further enhanced by added functionality and/or an eye on future possibilities. A priority on domestic, if not local, manufacturing rounds out business operations at overLake.